LaVaba Edouard Vonzell Mallison
THE VISIONARY
Since his formative years as a member of the CBS Records group " Kids At Work" alongside Teddy Riley; DougE. Fresh and the "Get Fresh Crew"...and long before he became a solo artist at Sugarhill Records; ack for anticipating the "next cutting edge, big picture". Long before the Grammys, and American Music Awards recognized Rap music; LaVaba was producing New York's Urban Teen Music Awards at the famed
Apollo Theater. Mentored by the entertainment and financial industry's iconic movers and shakers; LaVaba's roster of strategic alliances and mentors includes: Sugarhill Records joe Robinson, Quincy Jones, Kenny Gamble, Motown Records Joe Medlin, International Financier Marc Rich, Mark Cristini, Esq
and Norby Walters. Their guidance taught him how to leverage every technology, colleague and contact to augment his skills
in order to produce optimal outcomes From A&R consultant for Jive and Motown Records; to a publishing and production deal with Qwest Records; to CEO of Roof Top Records; "Market-Maker" LaVaba was responsible for over $300 million dollars in record sales. Helping shape the music and/ or careers of Whitney Houston, Toni Braxton, Steve Arrington, Kool Moe Dee, R. Kelly and 3X Dope; his influence, explicit or otherwise, is a
fundamental part of making "their music" engage with a global audience. With each new project LaVaba continues to reinvent himself anew. His latest venture, Gen-Muni, is a film and music production company for linear and non-linear platforms. "This company will create
impactful conversations for a global culture"